Privacy Policy

1. Introduction
This privacy policy tells you how Elle Knows Machines collects and processes personal data through your use of our site.

Please read our privacy policy, and any other privacy policies that we may provide, so you have a clear understanding of how we collect, use or otherwise handle your data.

This privacy policy was last updated on 23rd of May 2018

2. Our website
Elle Knows Machines (“us”, “we”, or “our”) operates https://elleknowsmachines.com (the “Site”). By providing us with your data, you warrant to us that you are over 13 years of age. This Site is not intended for children and we do not knowingly collect data relating to children.

Elle Knows Machines is the data controller responsible for this Site and any handling of personal data carried out by or on behalf of Elle Knows Machines.

3. Personal data we collect
Personal data, or personal information, means any information about an individual from which that person can be identified.

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site.

The personal data that we collect falls into the following categories:

Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this Site.

Usage Data includes information about how you use our Site.

Tracking Data includes information we or others collect about you from cookies and similar tracking technologies, such as web beacons, pixels, and mobile identifiers.

Marketing and Communications Data includes any communication that you send to us whether that be through a contact form on our Site, through email, text, social media messaging, social media posting or any other communication that you send us. We process this data for the purposes of communicating with you, for record keeping and for the establishment, pursuance or defence of legal claims. Our lawful ground for this processing is our legitimate interests which in this case are to reply to communications sent to us, to keep records and to establish, pursue or defend legal claims.

We may use this data to deliver relevant website content and advertisements to you and to measure or understand the effectiveness of the advertising we serve you. Our lawful ground for this processing is legitimate interests which is to grow our business. We may also use such data to send other marketing communications to you. Our lawful ground for this processing is either consent or legitimate interests.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data does not directly or indirectly reveal your identity.

We do not collect any Special Categories of Personal Data or Sensitive Data about you. Sensitive data refers to data that includes details about your race, ethnicity, sexual orientation, religion or philosophical beliefs, political affiliations or opinions, trade union membership, or information about your health and genetic and biometric data.

We also do not collect any information about criminal convictions and offences.

4. How we collect your data
We use different methods to collect data from and about you. These methods include:

Cookies
Cookies are files with small amounts of data, which may include an anonymous unique identifier, that are sent to your browser from our Site and stored on your computer’s hard drive. These enable the site or service provider’s systems to recognize your browser and capture and remember certain information.

Cookies help us understand how our site is used based on previous or current site activity so we can make improvements and provide a better site experience. We also use cookies to compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

You can opt out.

You can use the settings within your browser to control the cookies that are set on your computer or mobile device. Since each browser is a little different, look at your browser’s Help Menu to learn the correct way to modify your cookies. To find out how to see what cookies have been set and how to reject and delete cookies, please visit http://www.aboutcookies.org.

You can opt out of Google’s DoubleClick cookie by visiting http://www.google.com/ads/preferences/ and you can opt out of third-party vendor’s use of cookies by visiting www.aboutads.info

If you turn cookies off, some of the features of our Site may not function properly.

Google Analytics
We use Google Analytics to track and analyse traffic to our Site. We do not have access to the information collected by Google apart from what is displayed in our Google Analytics portal.

Please read Google’s Privacy Policy for more information on how your data is collected and used: https://policies.google.com/privacy

To opt-out of analysis by Google Analytics on our Site and other websites, please visit http://tools.google.com/dlpage/gaoptout or by setting your browser to block all cookies.

Google Adsense
We display advertisements powered by Google Adsense. Google Adsense uses the information Google collects to display the most useful ads online.

When you’re signed in to your Google Account, Google will also collect information that it has stored with your Google account. We do not have access to any data collected by Google for the purposes of advertising.

You can opt out of Google’s DoubleClick cookie by visiting http://www.google.com/ads/preferences/ or by disabling cookies.

Automated technologies or interactions
As you interact with us, including via the Elle Knows Machines Site, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We may also collect Tracking Data when you use our Site, or when you click on one of the adverts on the Site. This might be done via:

  • Cookies
  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Third parties or publicly available sources
We may receive personal data about you from various types of third parties, including:

Technical Data and/or Tracking Data from analytics providers, advertising networks and search information providers;

Data from any third parties who are permitted by law or have your permission to share your personal data with us, such as via social media or review sites. We will only use your personal data when the law allows us to.

5. How we use your personal data and the legal basis we use to process personal data
We will only use your personal data for a purpose it was collected for or a reasonably compatible purpose if necessary.

We will use your data:

  • Where we need to perform the contract we are about to enter into or have entered into with you.
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • Where we need to comply with a legal or regulatory obligation, such as for tax compliance.

Generally, we do not rely on consent as a legal basis for processing your personal data other than where the law requires it, for example in relation to sending certain direct marketing communications. Where our legal basis is consent, you have the right to withdraw consent at any time.

We do not carry out any automated decision making.

6. Email Newsletter
When subscribing to our email newsletter, you may be asked to enter your name and/or email address or other details to help you with your experience.

As a newsletter subscriber, we keep a record of your IP address, the emails you open, and the links you click within those emails, so that we can more accurately recommend content, occasional third party offers and products that you might find valuable.

Any personal information you provide to us, including and similar to your name and e-mail address will not be released, sold, or rented to any entities or individuals outside of Elle Knows Machines. However, if you participate in a competition, your email address might be provided to the relevant vendor for registration/activation and ongoing support purposes.

To remove your data from our email server, simply unsubscribe through any one of our emails.

Advertising in emails
We, or a data provider we have engaged, may place or recognize a unique cookie on your browser to enable you to receive customized ads, content or services.

No personally identifiable information is placed into these cookies. The cookies may reflect de-identified demographic or other data linked to data you voluntarily have submitted to us, e.g., your email address, in hashed, non-human readable form.

To opt-out of these cookies or learn more please go to http://www.networkadvertising.org/managing/opt_out.asp.

Additionally, emails we send may contain a bit of code known as a “web beacon.” This code allows us to understand the time and date of when a user has opened an email and when they have utilized a link within the email to visit a website. Our web beacons do not collect personally identifiable information. Users wishing to disable our web beacons should do so by turning images “off” in their email client (e.g., Outlook, Outlook Express). Please see your email client for more information.

7. Disclosures of your personal data
We may share your personal data with the parties set out below for the purposes set out in this privacy policy. We may also share your personal data if the law otherwise allows it.

We may share personal data with the following categories of third parties:

  • Suppliers and service providers (such as technology service providers);
  • auditors and professional advisers like bankers, lawyers, accountants and insurers; and
  • government, regulators and law enforcement.
  • We also share data with third parties connected to advertising, retargeting and analytics.

We may also share data with third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

8. International transfers
Whenever we transfer your personal data out of the EEA, we will comply with applicable data protection law. Some of the mechanisms we may choose to use when undertaking an international transfer are:

The transfer of your personal data is to a country that has officially been deemed to provide an adequate level of protection for personal data by the European Commission.

We may use specific contracts approved by the European Commission which give personal data the same protection it has in Europe (called the “EU Model Clauses”).

Where we use providers based in the US, we may transfer data to them if they are part of the Privacy Shield which requires them to provide similar protection to personal data shared between Europe and the US. If the provider is not EU-US Privacy Shield certified, we may use the EU Model Clauses.

Many of our external third-party providers are based outside the EEA, so their processing of your personal data will involve a transfer of data outside the EEA.

9. Data security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

10. Third-party links
This Site may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our Site, we encourage you to read the privacy policy of every website you visit.

11. Data retention
We will only keep your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

12. Your legal rights
If the General Data Protection Regulation applies to you because you are in the European Union, you have rights under data protection laws in relation to your personal data:

  • You may have the right to access and receive a copy of the personal information we hold about you by contacting us using the contact information below.
  • Change, restrict, delete. You may also have rights to change, restrict our use of, or delete your personal information. Absent exceptional circumstances (like where we are required to store data for legal reasons) we will generally delete your personal information upon request.
  • You can object to (i) our processing of some of your information based on our legitimate interests and (ii) receiving marketing messages from us after providing your express consent to receive them. In such cases, we will delete your personal information unless we have compelling and legitimate grounds to continue using that information or if it is needed for legal reasons.
  • If you reside in the EU and wish to raise a concern about our use of your information (and without prejudice to any other rights you may have), you have the right to do so with your local data protection authority.

These rights are subject to certain rules around when you can exercise them.

If you wish to exercise any of the rights set out above, please contact us at data@elleknowsmachines.com

We have appointed a data privacy manager who is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact data@elleknowsmachines.com

13. Changes to this privacy policy
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

14. How to contact us

For more information about our privacy practices, if you have questions, or would like to exercise any of your rights, please contact us at data@elleknowsmachines.com or by mail: Elle Knows Machines, Elielinaukio 2, Helsinki 00100, Finland

15. Affiliate disclaimer
Some of the links on Elle Knows Machines are “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission. We also receive compensation for sponsored posts and emails. Regardless, we only recommend products or services we believe will add value to our readers. We are disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

We are not responsible for the quality, accuracy, timeliness, reliability or any other aspect of these products and services. In addition, a merchant will likely have privacy and data collection practices that are different from ours. If you make a purchase from a merchant on their site or on a site that we have posted a link to, the information obtained during your visit to that merchant’s online store or site, and the information that you give as part of the transaction, such as your name, e-mail address, street address, telephone number, and credit card number, may be collected by the merchant and us. For more information regarding a merchant, its online store, its privacy policies, and/or any additional terms and conditions that may apply, visit that merchant’s website and click on its information links or contact the merchant directly.

Elle Knows Machines is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites. As an Amazon Associate this site earns from qualifying purchases.

Whenever a company contracts us to write about their product in the form of a review or giveaway, in exchange for compensation, we will always disclose that fact in the published work.  We only choose to partner with the best brands in order to preserve our reputation. At the same time, we always strive to be as honest as possible, ensuring that our readers receive the most truthful information about the products we review based on our opinions using them.

The reviews on Elle Knows Machines are the Site’s opinion and are not meant to be a comprehensive analysis in place of individual research into potential options.

Elle Knows Machines is written for entertainment purposes, and while we make every effort to be as accurate as possible in the information presented, the site and its writers cannot be held liable for any omissions or inaccuracies contained within. If you do notice any errors or inaccurate information, please notify us via email at data@elleknowsmachines.com.